White and Hip hop


The model stylists


The photogenic photographer


...Mga guma-gossip girl


..Mga Koreans, este, "foreigners in UP"


...and then the sassy and the preppy.


Here are photos from a recent fashion shoot for the UP PR + Advertising Society (UP PRAdS) event, I-Con, the first inter-organization advertising convention in UP Diliman held last August 12, 2008 at the UP-CSWCD.

For clarification, these photos were used only for promotion and were not entries for the ebay Fashion Challenge Contest.

I-Con 2008 featured advertising in campus as explained by first-hand experience of advertising practitioners Paulo Agulto, copywriter of Ace Saatchi & Saatchi and a Lomogaphy.com graphic designer Aaron Roselo. I-Con also a promotional ground for UP PRAdS main sponsor's activities, the Ebay.ph Fashion Challenge 2008, and an ongoing endorsement of their online trading marketplace community by celebrity and entrepreneur Jolina Magdangal.






What do you think? Pwede na ba ko mag fashion photography? (haha!) This is my first fashion photoshoot after all! Ang saya pala talaga mang-boss ng people around ^_~


Photo credits:
• Taken August 9, 2008, UP Diliman grounds, Quezon City
• Student Models are UP PRADS members, and the last group are the group's stylists from UP ACTS (Association of Clothing Technology Students).
• Photography by Aleli Roselo, as assisted by the dude with the white hoodie (Inigo Rudio)